Marketing Communication Strategies for Generation Y – Millennials

Next-Generation Strategies for Advertising to Millennials

Marketing Strategies for Organic Products in Iran

The strategic planning of marketing and the application of marketing strategies for achieving sustainable competitive advantages are of the factors that help the survival of producers of agricultural organic products. Although, there are evidences of the growth of organic farming in Iran but, there are no useful information and proposals for making marketing strategies in organic production hol...

Marketing to Lifestyles: Action Sports and Generation Y

The youth market is a highly coveted consumer segment that is difficult to both reach and influence. The current youth market has been called the Echo Boom Generation, but it is most commonly known as Generation Y. This generation of Americans consists of individuals born between 1982 and 2003 (Howe & Strauss, 2000). Generation Y makes up almost 25% of the United States population, while Genera...

Millennials in the Workplace: A Communication Perspective on Millennials’ Organizational Relationships and Performance

Stereotypes about Millennials, born between 1979 and 1994, depict them as self-centered, unmotivated, disrespectful, and disloyal, contributing to widespread concern about how communication with Millennials will affect organizations and how they will develop relationships with other organizational members. We review these purported characteristics, as well as Millennials' more positive qualitie...

A Study on OSS Marketing and Communication Strategies

The goal of every open source project is to gain as many satisfied users as possible. To this end, open source software producers should focus on both product development and communication. Currently, most open source projects are mainly concerned with developing code using the most appealing technologies and introducing fancy features. On the contrary, open source software producers seem to la...